Bókun Affiliate / Partner Program Review

What Is the Bókun Affiliate / Partner Program?

The Bókun Affiliate / Partner Program from Bókun — a tour & activity booking-software and marketplace, part of the TripAdvisor group — gives you the opportunity to refer travel operators, resellers, or software integrations to their platform. When your referral subscribes to one of Bókun’s paid plans, you can earn commissions or credits. (Bókun Partnerships Page)

Key Features and Details

Here are the important features you need to know:

Feature	Detail
Commission Rates	Commissions are paid as credits — for each new paid subscription you refer, you earn a $50 Bókun credit. (Bókun Referral Program Details)
Renewal / Recurring Commission	Commission applies to the first paid invoice of the new client (i.e., not publicly documented as a long-term recurring share). (Referral Program Terms)
Cookie Duration	Not clearly published — the general “lead → subscription” window is mentioned, but exact cookie duration is not specified. (Affiliate Program Terms & Conditions)
Payout Methods	Payout is via Bókun credits (usable within the Bókun platform) rather than direct cash in many cases. (Referral Program Info)
Payout Frequency / Threshold	The program uses credits immediately after the referred friend pays their first invoice. There is a limitation on how many credits per calendar year (max 100 credits per year). (Referral Program Terms & Conditions)
Approval Process	Apply by joining the partner/referral program via Bókun; once approved you’ll receive your unique referral link. (Bókun Partnerships Page)
Marketing Tools / Support	Bókun offers a referral dashboard, tracking of conversions, and support for partners. (Program Dashboard Info)

What Makes It Attractive

Defined reward structure: You clearly earn a $50 credit when a referred business pays their first invoice. (Referral Program Details)
Established brand in travel tech: Bókun connects thousands of tour operators, resellers and OTAs — if you reach that audience, the offer fits. (Bókun Website)
Simple referral model: No complex tiers or requirements — refer a paying customer and earn.

Challenges

No cash payout (in many cases): Rewards are credits within the platform rather than direct cash. This may limit flexibility.
Recurring commission unclear: The model appears to reward only the first invoice, limiting long-term income potential.
Cookie/tracking window not explicitly stated: This adds uncertainty around attribution.
Niche audience: Focus is on tour/activity providers and travel tech — not broad consumer audience.

Who Is This Program Best For?

The Bókun Affiliate / Partner Program is best for:

Travel tech bloggers or review websites covering tour-operator software, activity bookings, OTAs.
B2B affiliates working with tour operators, travel agencies or destination marketing organisations (DMOs).
Software integration providers, resellers or consultants in the travel & tourism vertical.
Affiliates who already work with travel business audiences rather than direct consumers.

Tips for Success

Create B2B-focused content: e.g., “How to streamline your tour activity bookings with Bókun”.
Target tour operator keywords: Phrases like “tour activity software”, “reseller platform for experiences”, etc. deliver qualified leads.
Leverage case studies: Show how Bókun integrates with OTAs and delivers value — builds trust with business operators. (Bókun Guide PDF)
Focus on your network: Since referrals are businesses, outreach and networking matter — lead generation may require more direct contact.

Affiliate Terms & How to Join

To join the program, visit the Bókun Partnerships Page, apply to become a partner/referral, and on approval you’ll get your unique link and dashboard. Once you refer a business that pays their first invoice, you’ll receive your reward. (Affiliate Program Terms & Conditions)

JOIN THE

Bókun

AFFILIATE PROGRAM

Final Thoughts

The Bókun Affiliate / Partner Program provides a solid option for affiliates operating in the travel software / tour-activity niche. While the reward structure is clear (a $50 credit per conversion), the lack of cash payments, limited recurring income, and narrower audience makes it less universal than consumer-facing affiliate programs. If your site or audience connects with tour operators, travel tech services or resellers, this could be a valuable niche addition to your affiliate portfolio in 2025.

Correction is needed? Feel free to drop a line …

Disclosure: This post contains affiliate links. If you convert through them, I may earn a commission at no extra cost to you. I only promote products I trust and believe in.