Automattic Affiliate Program Review (2025)

What Is the Automattic Affiliate Program?

The Automattic Affiliate Program lets content creators, bloggers, developers, and agencies promote a suite of Automattic products (including WordPress.com, WooCommerce, Jetpack, Pressable, Premium Themes, and more) via one unified affiliate platform. Affiliates earn commissions when people use their links to purchase eligible plans, services, or products. (Automattic Program Launch)

2. Key Features and Details

Feature	Detail
Commission Rates	WordPress.com Hosting: 100% of the first-year plan (or first monthly payment) up to US$300. (Automattic KB) WooCommerce Marketplace Extensions / Themes: 30% for first paid purchase; 10% for returning customers. (Automattic KB) Jetpack: 40% payout on new user purchases. (Automattic KB) Sensei, WP Job Manager, Express Website Design Service: ~20%. (Automattic KB) Domain registrations: ~5%. (Automattic KB)
Renewal / Recurring Commission	Most commissions are one-time for new users (first purchase). Some aspects do not include recurring monthly payments. (Automattic KB)
Cookie Duration	30 days — you have 30 days from click to conversion. (Automattic KB)
Payout Methods	Payments are managed via the Impact affiliate network. Specific payment methods (PayPal, bank transfer, etc.) depend on region/account settings. (Automattic KB)
Payout Frequency / Threshold	Not all products have the same thresholds. Pressable: requires the account to remain active ≥ 3 months before payout. (Automattic KB)
Approval Process	Sign up via the Automattic Affiliate Program page; application reviewed. Once approved, you get access to a dashboard where you can promote any eligible Automattic product. (Launch Info)
Marketing Tools / Support	Affiliates get creative assets, unified dashboard for multiple products, reporting, tracking. Support and documentation available in the knowledge base. (Automattic KB)

3. Pros | What Makes It Attractive

High first-purchase rewards: Earning 100% of the first-year plan for WordPress.com hosting is impressive.
Multiple product options: From hosting to plugins, domains, themes — broad range to promote.
Trusted brands: Automattic products are well-known, increasing trust and conversion potential.
Unifying dashboard: One place for all campaigns simplifies tracking and management.

4. Cons | Challenges

Recurring income is limited: Many products pay only once for new customers; renewals often don’t earn commission.
High payout dependency on conversion floor: For big payouts, such as WordPress.com hosting up to $300, you need sales of higher plans or first-year commitments.
Products with lower commission rates: Domain registrations or smaller / cheaper items have much smaller percentage (e.g., ~5%).

5. Who Is This Program Best For?

The Automattic Affiliate Program is ideal for:

WordPress bloggers and content creators who write about blogging, eCommerce, site building, themes, plugins.
Review sites comparing hosting, themes, security tools, or site performance tools.
Agencies that may use/promote tools like Jetpack, WooCommerce, or managed hosting.
Affiliates targeting beginners who need domain + hosting + basic WordPress services (because those offerings are strong in the program).

6. Tips for Success (to Maximize Earnings)

Promote the high-value first purchase offers: The 100% first-year hosting offer for high-tier plans is compelling.
Target higher-tier purchases: Annual plans or premium plans usually yield better commissions.
Use comparison content: “Best WordPress.com vs Self-hosted” or “Jetpack features comparison” etc.
Use tutorials, walkthroughs: Show people how to set up with Automattic’s products; help build trust.
Leverage creative assets and the unified dashboard: Use official banners, and monitor your performance to optimize where you put your efforts.

7. Affiliate Terms & How to Join

To join the Automattic Affiliate Program, visit Automattic Affiliate Page, apply, get verified, then use your affiliate dashboard (via Impact) to manage promotions, links, and track performance. (Automattic KB)

Join the Automattic Affiliate Program

Final Thoughts

The Automattic Affiliate Program is very strong if you have an audience interested in WordPress hosting, plugins, themes, or domain services. The best earnings come from high first-purchase offers and more expensive plans. While recurring commissions are limited, the reputation of Automattic’s brands, combined with the generous terms on some products, make it a top affiliate program to include. If you can drive traffic well and promote high-value plans, this program can be quite profitable in 2025.

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Disclosure: This post contains affiliate links. If you convert through them, I may earn a commission at no extra cost to you. I only promote products I trust and believe in.